This year had its share of big breakouts, big songs, and big surprises. But it was also woefully short on big events , the sorts of moments that send the culture into a frenzy and captivate us for long stretches. Blame it on our shortened attention spans, the ever-accelerating cultural speed of the Internet, or the giant Kanye West/ Beyoncé /Adele-shaped hole in the world right now. Even the biggest music moments barely register as blips in the Zeitgeist.
There’s a moment in The Girlfriend Experience, Steven Soderbergh’s 13-episode thriller about a high-class sex worker named Christine, where you believe you are finally about to witness Riley Keough smile. She learns from her lawyer that she’ll receive a million-dollar settlement from the former employer she masterminded a lawsuit against. But rather than celebrate, Keough’s character barely registers the life-changing sum. “Can we get more?” she asks.
Swift, once a master of petty comeuppance, has typically used her music as a vessel for romantic anguish, in which she could connect with the public imagination by detailing her tortured relationships with unnamed men. Her songs provided personal refuge, and she was far more loyal to her listeners than to her lovers. The tables have turned: on “Reputation,” the lovers are the ones offering Swift a way out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".