Last week, I had the opportunity to visit Natural Products Expo West, which was held at the Anaheim Convention Center in Anaheim, Calif. The trade show is a mainstay of the natural and organic products industry. In addition to pet products, it boasts supplements and other health products, ingredients, beauty products, home care products, foods and more.
My first cat cafe experience was underwhelming. I was given a can of soda, offered the option of buying a plastic-wrapped pastry that looked like something you would find in a 7-Eleven (I declined), and was led into a space that did not look much different from a rec room. There, I sipped my Diet Coke and played with the few shy cats that crouched around the room. To be fair, the cafe had been open less than a month, and it’s possible it has improved since then.
This year’s America’s Family Pet Expo, held at the Orange County Fair & Event Center in Costa Mesa, Calif., April 28-30, drew more than 47,000 attendees. The show is one of my favorite events of the year, and not just because it is a quick drive down the freeway. I love America’s Family Pet Expo because it is all about fun. Want to pet a baby goat? View a pigeon with whorls of feathers so intricate it looks like it is wearing an elaborate party dress?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".