Elizabeth Scherle is the president and co-founder of New York City-based Influenster. Influenster is a product discovery and review platform that has a membership of 2.5 million users, over 12 million product reviews, and 1.7 million products. The daughter of an artist mother and a musician father, Elizabeth created a successful startup based upon influence that has helped it acquire millions of dollars in funding. Until now, the company has successfully raised $8 million in Series A funding.
Shelley Zalis is a successful entrepreneur who sold her research business, OTX, to Ipsos for $80MM in 2010. She is now in the business of equality where she creates a safe haven for women at industry conferences at her Girls’ Lounges to connect, collaborate and activate change together. Her new venture, The Female Quotient, is committed to advancing equality in the workplace by writing the new rules and reimagining the workplace.
Carrie Hammer: What is your background and how did you get to where you are as one of the most prominent venture capitalists who invest in women? Jesse Draper: I ran a talk show for the last 9 years called “The Valley Girl Show,” it was one of the very first technology talk shows out there interviewing CEOs and entrepreneurs in a light-hearted approachable way. We were nominated for an Emmy. I now run Halogen Ventures an early stage venture fund for female founded consumer technology.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".