“Everyone has a book in them,” said journalist Christopher Hitchens, “and that, in most cases, is where it should stay.”That might well be true of me and the novel idea that’s swimming around in my head, but I’ve decided to put fingers to keyboard and find out. Well, that’s the plan, anyway. Some writers can simply sit down and start hammering out a first draft in Notepad fuelled only by coffee and their own remarkable imaginations, but I’m definitely not one of them.
Sacramento is a delightful, pastel-hued walk through a garden, accompanied by a soothing soundtrack to ease the day’s worries away. Listen carefully for the hum of hoverflies, which dart away as you turn to face them, and wade into Parma Violet pools alongside curious, chattering flamingos. You can roam and jump freely, and a click of your mouse will reveal a wrist watch with hand whirling uselessly.
Raft sets you adrift in an endless ocean, where your life depends on your ability to scavenge flotsam and jetsam, hunt for food, and fend off predators. As you see items floating past, your first instinct might to be to leap in and grab them, but although you might succeed, you’re also likely to end up as supper for a shark. It’s a much better idea to use the only tool in your starting inventory – a hook – to grab debris and pull it towards yourself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".