Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up leaving them dissatisfied. And that’s never good for a brand or retailer. Some consumers’ preferences could be addressed if they took the time to look at fiber content clothing labels before they made their purchase. But there are also steps the industry can take to keep consumers happy.
With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a surprise that consumers spent less on activewear last year than in previous seasons. Interestingly, though, they actually increased their overall activity levels in the U.S. While manufacturers may be questioning what is happening at retail, they might consider the fibers being used just aren’t what the consumer is seeking.
Every week we read about the flux that retail is experiencing. But whether consumers are shopping for new clothes in-store or online, the point is they’re still buying it. However, with all the choices and all the distractions out there, making and maintaining a connection with consumers has become hyper important, and a lot of that has to do with the seamless connection that runs from a brick-and-mortar location to a shopper’s online experience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".