Have you noticed that communication on social media can be nasty and disrespectful? For whatever reason, people post comments to each other in condescending tones that belittle the opinions of others. And although it may be worse when those interacting don’t know each other, it seems that it is the case even when they do. The reality is that online technology enables us to share and post our opinions instantly.
You’ve heard of Mark Zuckerberg, right? You know, the guy who co-founded Facebook, transformed media and is currently ranked by Forbes as the fifth richest person in the world with a net worth of approximately $63.3 billion USD. Zuckerberg recently made headlines when announcing in a very long letter (over 5,800 words) that Facebook has updated its mission statement for the first time since it came on the scene in 2004.
Have you had trouble focusing on work lately? With British Columbia experiencing sunshine and hot temperatures, the struggle to focus is rooted with very real science. Research shows that shifts in core body temperature can have significant effects on cognition. Cognition is the process of thought that controls our ability to store memories and perform mental tasks. Basically, the body has to work harder to maintain a healthy core temperature by reallocating resources like water and energy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".