That is, literally, the advantage of traveling light during business trips. The difficulty arises, of course, when your agenda includes everything from yoga class to business meetings to "dress cocktail" evening events. It's part juggling act, part creative multi-purposing exercise. As I wrap up my first multiple-week trip of the summer, I'm struck by how "less baggage" also applies to lean startups. It's an apt association: travel light, work lean.
"Is climate change really affecting the wine in my glass?" That was the question that any consumer in the audience yesterday would have had answered, as a panel dedicated to climate change in the wine industry helped to kick off a very strong program of events at Vinexpo, the four-day, biennial trade fair in Bordeaux that has just begun.
Young social entrepreneurs like Rita Marques are sitting in the eye of a perfect storm in Portugal. For starters, her Lisbon-based company (called Impactrip) is riding the momentum of volunteer travel, or "voluntourism." In addition, Portugal has emerged as a go-to destination in Europe, thanks in part to a vibrant cultural scene and a young, well-educated, and multi-lingual work force. A final factor is the upward-trending desire of tourists to authentically experience a community "like a local."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".