Only 50% of businesses survive their first 4-5 years, while 96% of businesses fail in 10 years. According to a report by the USA Census Bureau back in 2016, there are 400,000 new businesses being launched every year. But the sad truth is many of them never thrive – or even go over their first 18 months. Closing down a business is the biggest decision that over a half of this generation’s entrepreneurs will face with a high certainty.
Whether you’re a CEO of a start-up or a seasoned executive with a team of thousands, you have one thing in common: the need for exceptional communication skills. These strategic communication skills are a must to close sales, negotiate new contracts with suppliers and partners, attract top talent as you grow, and build loyalty among customers and employees. Solopreneurs sink or swim on their personal communication skills.
Whether you have an existing business or you’re finally making the plunge and attempting to start your first venture, money is always important. Often, it seems silly, but money is what determines whether or not your great idea will take off or fail. Do you know where you’ll gain access to funds? There is no straightforward guide to funding a business venture. If there were a proven formula, everyone would follow it and be successful.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".