The quarterbacks are bad. Or the offensive lines are the problem. Player protests are driving away viewers. Or Colin Kaepernick’s absence is sending them away. The product is worse. But the Super Bowl was better than ever. If you have a strong NFL viewership opinion, wait a day. It will shift, or someone will tell you how wrong you are. This is the NFL’s most consistent theme in 2017: everything is an eye-gouging argument over why the audience is changing.
Carolina Panthers general manager Marty Hurney sat tucked away in a corner of a player’s lobby one day during training camp, talking about the process. The Cam Newton process: How the quarterback was progressing from offseason shoulder surgery; how he was going to dial back to his MVP form; and, most specifically, what the Panthers needed to do to make that happen. “Protection,” Hurney said in August, expanding on points of emphasis. “Protecting Cam and also protecting Cam from himself.
Sitting in a hotel room in California this preseason, Dallas Cowboys owner Jerry Jones leaned back in contemplation and chewed away on a corner of his eyeglasses. There was a discussion in the room about Jones’ celebrated business acumen when the conversation turned to the NFL’s steady press into foreign markets. That’s when the conversation hit a wall, leaving Jones silently pondering one of the league’s trickiest initiatives. How in the world would the NFL crack open China?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".