It’s 2018, the year of…AI? Machine Learning? Sure. Why not. 2018 must be the year of Blockchain — this wag tweeted that he had garnered an avalanche of recruiter outreach in one day by changing his name to “Blocky McBlockchain”. There’s always the old “year of mobile” chestnut. How about 2018 as the year of voice interactions? This year’s CES featured scores of announcements by firms integrating Amazon’s Alexa and/or the Google Assistant into their products.
Get yer fresh data, hot off the survey presses. Over the past couple of weeks, we here at Gartner for Marketing Leaders have unleashed a veritable tsunami of reports arising from our 2017 Survey on Multichannel Marketing Effectiveness. My excavation into the mobile “channel” (marketers who think of mobile as a channel seriously misunderstand) is available to our clients: “Multichannel Survey 2017: Marketers Succeed by Leveraging Mobile Throughout the Buying Journey”.
Nordstrom is known for personal high-touch service, so it makes sense that the brand would look for marketing channels to offer simple, fast engagement and more personal, threaded conversations with its customers. The company’s TextStyle fashion concierge program deployed text-based SMS messages so text-happy customers could engage directly with their personal shoppers. Shoppers can then alert their customers to new styles and take orders via SMS.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".