A new breed of contemporary British watchmaker is shaking up the horology world with a less-is-more approach to design and price. Based right here in our capital, these independent brands are appealing to the next generation of collector seeking a cooler, more minimal timepiece over the heavy gold badge of success that their parents’ generation aspired to own.
Max and Alex, both 18, stand at a table covered in trainers in an old brewery off east London's Brick Lane. One gets the attention of the person on the other side, points to a pair and asks how much they cost. He is told they are £450, so he counts out the cash in his hand and passes it over. The other, pointing to a different pair, is told they will cost him £500. He too pays the money, and in a few short seconds the boys are light of nearly a grand.
Navigating the shifting seas of fashion can be tricky, so modern men need a core of go-to outfits in the wardrobe that they can always rely on to have them looking their best. Thankfully, these looks are already in existence, in fact they have been for years. Sported by some of history’s coolest men, they are stylish, easy to wear and above all, never get tired. So stock up on one (or all) of the following, and invest in a little sartorial insurance. Every man looks good in navy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".