Forbes began publishing its annual Forbes 400 list of the wealthiest Americans in 1982, but the magazine started tracking the subject all the way back in 1918. The first-ever Forbes rich list, compiled by Bertie Charles Forbes [BC] himself, surveyed “the foremost bankers in the country” to find America’s 30 greatest fortunes—staggering sums, even by today’s standards.
This story appears in the November 2017 issue of Forbes Asia. SubscribeThis story is part of Forbes' reporting on Australia's 50 Richest 2017. See full coverage here. Australia's cardboard-box kingpin, Anthony Pratt, wagered $75,000 on Australian betting markets that Donald Trump would win the U.S. election last fall, netting him a tidy $350,000. Then, in May, Pratt stepped up to the podium at a New York City event and made an even bigger bet on America.
Illustration: Christoph Hitz for Forbes In 1981, Forbes editor Jim Michaels called associate editor Harold Seneker into his office. “It was a Friday afternoon,” Seneker recalls. “The time reserved for firing people.” What he heard instead was arguably worse. His next assignment was an idea that came from Malcolm Forbes himself: Compile a ranking of the wealthiest people in America, the first-ever Forbes 400 (a nod to Caroline Astor’s fabled ballroom, which could fit only 400 swells).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".