The time of year has arrived once again at which I become a shameless puppet of all things advertising. Like a moth to the flame of espresso-based propaganda, I have come around with my caffeine-deprived hands outstretched, shaking in anticipation for my beloved Pumpkin Spice Latte. The entire summer has been little more than humid, anticipatory foreplay for the money shot that is finally getting to drink one of these bad boys. And drink them I am. Of course, I love all things pumpkin.
1. That stupid thing you said, like, four years ago that absolutely no one remembers except you. Running over it in your head again and again as you stare at the ceiling in your bedroom isn’t going to make it go away. 2. The fact that you don’t look as good when you first wake up as when you are all dressed up to go out. (I’m sure even BeyoncĂŠ has her relatively gross getting-out-of-bed moments, even if they’re 1098309823098235098 times more attractive than ours.) 3.
This post brought to you by Finhabits. The word “invest” used to conjure a very specific kind of fear in my heart. I hated the thought of it for several reasons, but the primary ones were that a) it seemed like the sort of thing only rich people did, and I was definitely not rich, and b) “investing” as a concept was all about delayed gratification and creating a better life for your Future Self by not frittering away all of your money on happy hours and fast fashion today.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".