The music industry may be relying more and more on digital formats for its financial success, but physical music database and marketplace Discogs continues to grow its business—and is now making the ambitious case that other verticals should follow suit. Over the last five months, Discogs has quietly launched five additional marketplace verticals under its wing, including Gearogs (music gear), Filmogs (film), Comicogs (comics), Bookogs (books) and Posterogs (concert posters).
As always, if you’re new to Water & Music, please introduce yourself simply by replying to this email—would love to get to know you better! :)Developers will chase the revenue curve and customers will think hard before every download. Customer churn will be a market norm with reduced numbers paying, but remaining committed to the product. The paradox is profitable growth through fewer paying customers. The wording of this paragraph makes it seem like the music industry’s biggest nightmare.
If you ask anybody in the music industry, they’ll probably tell you that Taylor Swift did New Music Friday right. Cementing Friday, August 25 as the release date for “Look What You Made Me Do” allowed Swift and her team to ramp up hype in the preceding week, wiping the superstar’s social media accounts clean and posting short, cryptic videos of snakes that left fans and media in a frenzy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".