You’ll learn things and also get the most honest beauty reviews on the internet. Beauty Instagram is a vast, sprawling universe full of sponsored posts and contouring gone awry. But if you look carefully, it’s full of gems like these too. You can find lots of niche beauty communities, and one of the most robust is made up of the bloggers and Instagrammers who love Korean beauty. In K-beauty, it’s all about the products, so you’ll see flat lays galore as well as in-depth, honest reviews.
Like the ones laundry detergent comes in, but for shampoo and conditioner. Packaging for beauty and personal-care products can run the gamut from genius (cushion compacts) to terrible (this leaky toothpaste tube). Dissolvable pods, which you probably know as those things that laundry detergent comes in, might very well be the next big thing in cosmetic packaging.
American consumers can’t get enough of Korean-formulated masks these days. Sephora couldn’t keep Glow Recipe’s Watermelon Mask in stock for weeks after it launched, and now there’s a new K-beauty mask sending people running for their credit cards. I Dew Care’s Disco Kitten Mask ($23) sold out in three days when it launched three weeks ago at Ulta, and has since sold out a second time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".