Weddings are the perfect event to really stretch your creative muscles, especially if you’re one of those DIY brides. There are many themes that you can choose from, and today, everything that you need to cook up the perfect wedding is easily within reach. Thanks to the wonderful digital world that is the Internet, you can buy your wedding supplies from across the globe or from that nifty little shop in your neighborhood that you often feel too lazy to visit.
Like a lot of CEOs, I woke up this morning wondering what I could do. Trump's surprise victory struck particularly close to home because although we're based in the Bay Area, we have a relatively large services operation in Tijuana, Mexico. Today the team there woke up to the news that not only had a candidate who has promised to build an even bigger wall on the border had won, but the peso had crashed to its lowest level in 10 years, to 21 pesos to the dollar (from 12 just a few months ago).
"Quality content is key! Quality content is king!" This is something I've said numerous times in any number of conversations. Heads nod in agreement. Always. Every time. But what exactly does 'quality content' mean? Much like my relationships during my 20s, the explanation can be... complicated. To keep this narrative under reasonable control, I'm defining "content" around digital media and excluding music, art and book publishing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".