Currently the Director of Brand and Business Development for Maroon PR, an integrated public relations and social media agency serving an array of clients across the nation. My career working as a public relations and communication professional spans over twelve years. In addition to my work with...
Over the past week, or week and a half, I’ve noticed an unusual trend gaining a foothold in our country. For lack of a better word or concept I’m thinking of it as a disconnect. And it’s a pretty serious disconnect by my lights. I first noticed it the other day when the Dow Jones Index lost nearly 1,200 points. The cable news channels showed the stunning data on split screen as the president gave a speech in Ohio mainly about how strong the economy has been under his guidance.
While I’ve been accused on occasion of being a progressive and even a “damn liberal,” I have to say President Trump’s first State of the Union address was not too bad. I expected the angry Twitter Trump, but we got a mellower Trump instead. That was good. The smirking and mugging, I guess, is such an integral part of his personality that we should acknowledge that’s just who he is and how he is. It takes some getting used to but we’ll endure those little quirks. The bigger quirks? Not so much.
The mainstream media, commonly referred to as the “MSM,” are at it again. This time it’s fake news claiming the president said a bad word when discussing nations in Africa, maybe Haiti and El Salvador as well. The MSM has reported that he called some of those places “s***holes” and wondered aloud why we in the United States would want to recruit more immigrants from such benighted lands. In truth, the MSM got it all wrong as it usually does, being purveyors of fake news and all.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".