The popular ‘What Caught My Eye’ session series wrapped up by sending producer and social media expert Muki Kulhan into the halls to come up with her ‘best buys’ for web broadcasters. Her top picks included Sony’s RXO mini action-camera [Hall 13.A10], a GoPro rival with WiFi links, that “is extremely robust” and versatile with 4K functionality and super slow-motion all in a miniature package weighing just 110g, for about €850. Kulhan was impressed with City-Producer [Hall 7.G12].
The next 20 years are likely to see more technological innovation than the world has seen in the past 300 years, and Louisa Heinrich’s ‘Inventing the Future’ panel looked to predict and analyse some of the possibilities. Hiroyuki Kawakita, a research scientist at NHK, Japan, showcased the broadcaster’s experimental work using stereoscopic TV as an overlay to mobile phone image capture. Another project was very high-resolution 360˚ footage (captured in Patagonia) using a 4K image for each ‘eye’.
Advertising’s ‘Mad Men’ panel heard Allen Klosowski, VP, advanced solutions group, SpotX, sum up the state of the industry. He said that the ad-path was already complex, but adding in the many options created by the shift to non-linear, plus discoverable devices, and programmatic, impressions and targeting along with the future prospects of true addressability, and you have a “really big deal” to solve.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".