Pitching a business, product or service to an editor can be difficult for startups or small businesses. Editors are time-poor and occasionally grumpy, and it can seem like quite an involved process for entrepreneurs that don’t have any marketing experience. BusinessZone runs a competition called The Pitch that includes a year-long programme of mentorship, advice and support, and is supported by ICAEW. We’ve just finished a series of road trips to incubators, universities and business shows.
The UK’s peer-to-peer loan market is bracing itself for an influx of government-incentivised investment as it struggles with the growing pains of onerous regulation, scandal and prodigious growth. This ‘long read’ article originally appeared on AccountingWEB’s sister title BusinessZone as part of their deep dive series. Peer-to-peer works by creating a marketplace for investors to loan money directly to businesses and individuals.
If you're running a trade publication your website's monthly page views are useful for two reasons: it's one of the first numbers you give to potential advertisers and those hits create a dribble-like revenue stream through Google's Ad Exchange.