The line between promoting a place of global renown and safeguarding it for future generations can be a tricky one to negotiate - a tightrope over a steep drop where the main result of your fall would be the destruction of a site of huge historic significance. On one hand, you have a location which every guide book has declared to be an essential part of the tapestry of human life - with all the tourist interest and potential ringing of the cash tills that this encompasses.
For all the many differences between the cities of the world, the foundation tale of any great metropolis generally runs along the same lines. It may involve settlement on either the bank of a river (London, Paris), or on the edge of the sea (Barcelona, New York, Rio de Janeiro), but the basic spark-point is the same – people finding a reliable, safe and convenient location next to water, and deciding to construct their homes there.
Sunday evenings are no longer complete without a dose of drama noir and a spot of serious crime in a spectacular location. Where Broadchurch and The Bridge have gone for Dorset and Sweden/Denmark, The Loch is now set to tread in the name of Scotland. It’s the now-standard drill – a body discovered, a close-knit community pulled apart, a detective with furrowed brows. Oh, and a loch. In this case, that famous haven for mythical monsters, Loch Ness.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".