Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Recently, United Airlines has been on something of a please-the-passenger kick. Which is better than kicking the passenger for pleasure, surely. Last week, I wrote about how the airline is finally introducing a long-haul Premium Economy Class -- called Premium Plus -- something passengers have been craving for, oh, 25 years. It's decided to start telling passengers the truth. Yes, the whole truth.
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Do you shoot for the stars in the hope of reaching, well, the outskirts of your city? Or, perhaps, even somewhere with a beach, a golf course and a strange sense of serenity. We can all have high, hopeful aims. It's just that life has a way of chuckling at them, as it slices them to leprechaun level. Which brings me, again, to American Airlines CEO Doug Parker.
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Everyone thinks they can create a startup and make billions. I blame Jesse Eisenberg and Justin Timberlake for fostering this illusion. Still, most fledgling business leaders think they have to go to Stanford, meet the right VCs and create a very short distance between hey and presto. There's a far better, more life-affirming way to get to the top.
Lionel Messi at football, Pele at football, Shakespeare at writing, Voltaire at enlightening, Muhammad Ali and boxing AND PR, technology at disappointing, Andrea Camilleri at making me smile, my mom at making pierogi, top performing realtors at bullshitting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".