Raina McLeod has created an app called Ice Check to let people know if McDonald's ice cream machine is working or not. (Photo by Chris McGrath/Getty Images)One woman has developed an app that will prevent ice cream lovers from hearing “the ice cream machine is down” ever again. “I came up with the idea for the app around a year ago, after a late night Oreo McFlurry craving went unfulfilled due to the ice cream machine being down,” McLeod told BuzzFeed.
The first step to launching an employee chatbot is to figure out your business objectives. Why do you need a chatbot? What problem will it solve? We've found that the fastest way to establish clear, prioritized objectives is to conduct a group workshop. What follows is an agenda for a half-day strategy workshop that should be attended by the core chatbot team, the interested stakeholders, and the ultimate decision-maker.
If you’re a business communicator, you know that chatbots open up exciting new possibilities for communicating with employees. (See 10 Reasons Why Chatbots Will Save Internal Communications.) But how do you get started? Successful chatbot projects always start with a clear strategy. Strategy workshops are best held as half- or full-day, on-site events. But it’s not always practical to gather all the stakeholders together to a single location.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".