Mars is very much en vogue right now. NASA is focused on exploring Mars, SpaceX CEO Elon Musk wants to colonize Mars, and astronomers all around the world want to learn more about Earth’s nearest neighbor. The discovery earlier this month that the planet is hiding massive water ice reserves just beneath its surface could have far-reaching ramifications, possibly giving future humans on Mars easy access to water supplies. Of course, humans would need more than water to survive on Mars.
As we’ve seen time and time again in Silicon Valley, the same qualities that can propel founders to incredible success can also from the basis for their eventual fall from grace. The most recent example of a tech CEO being done in by his own hubris is Travis Kalanick, the Uber co-founder and former CEO who, engulfed by a seemingly endless stream of scandals, was ultimately forced to resign this past June.
A video of a drone being used to save two swimmers caught in rough surf off Australia’s Far North Coast has gone viral for all the right reasons. It’s one of the purest and most sensible applications of drone technology discovered to date, and it’s certain to open people’s eyes to the value of drones in rescue operations. There’s a lot of talk about drones and robots replacing human operators, but this example shows that for now at least, drones are just another (very effective!)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".