As a young writer, I put together a history of Captain Henry Wirz, the only Confederate soldier executed for war crimes after the Civil War ended. This was for the Spring 1995 issue of Alabama Heritage, the erudite pop-history magazine published by the University of Alabama. I still like this story for being richly intriguing, having no particular heroes, and its relative obscurity. Wirz ran Andersonville, the massive and lethal Confederate camp for Union prisoners in Georgia.
In early 1863, still troubled by his arm, Wirz asked for permission to travel abroad to seek specialized medical help. Jefferson Davis granted his request, designating Wirz a special diplomatic envoy with orders to carry secret dispatches to Confederate commissioners in England and France, as well as to all Confederate financial agents in Europe. Wirz departed in late 1863, performed his duties, and underwent several surgeries on his arm to alleviate the constant pain.
A perennial trope of mogul types — actual and aspiring — is praise by way of offer to hire. You see this a lot when one exec is asked about another whom he or she admires. Typically, Exec A sings the praises of Exec B, and as a capper, proudly claims that he or she would gladly hire Exec B, given the chance. On the face of it, a nice gesture; in reality, a rhetorical move that both absorbs and diminishes the status of the supposedly praised Exec B.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".