“Anyone who makes 3D games who says they’ve not borrowed something from Mario or Zelda is lying,” Dan Houser, the head writer at and co-founder of Rockstar Games, told me while Grand Theft Auto V was in development. Given the shadow cast by Nintendo, you could surely say something similar for anyone who makes any video games at all, whether 2D platformers, or handheld games, or motion controls for virtual reality.
A few years ago, Steve Gaynor and I were in San Francisco, talking in the halls of the Moscone Center during the annual Game Developers Conference. Every time I asked him a question, it seemed like we were interrupted by a young designer or an aspiring designer who wanted to meet him, or thank him for his work, or take a picture with him. I felt like I was talking to the pope of indie games. Gaynor founded the video game studio Fullbright in 2012 with two fellow veterans of the BioShock series.
Ian Dallas may be the most important, least-known designer in the video game movement we’re all trying very hard not to call the walking simulator. Steve Gaynor of Fullbright (Gone Home, Tacoma), Sean Vanaman and Jake Rodkin of Campo Santo (Firewatch), Dan Pinchbeck of The Chinese Room (Dear Esther, Everybody’s Gone to the Rapture), and Davey Wreden (The Stanley Parable, The Beginner’s Guide) have all taken a turn as the face of indie games.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".