Doug Kamp was puzzling over how to elicit emotions and empathy for a product that seems about as cold and utilitarian as they come: drywall. But the executive creative director at Chicago-based B-to-B agency gyro knew it was important to get his target audience to feel something about a new, lighter version of drywall that his client, USG, introduced in 2013 and has continued to market heavily.
An outbreak of smallpox in Sydney in 1789 killed thousands of Aborigines and weakened resistance to white settlement. Chris Warren argues that the pandemic was no accident, but rather a deliberate act of biological warfare against Australia’s first inhabitants. In April 1789, a sudden, unusual, epidemic of smallpox was reported amongst the Port Jackson Aboriginal tribes who were actively resisting settlers from the First Fleet.
Win or lose, every Spurs season concludes with a litany of “what ifs?” When the Spurs win it all, the questions elicit smiles. Try not grinning just a little when pondering whether an air conditioning malfunction at the AT&T Center during game one of the 2014 NBA Finals against the Miami Heat might have aided the Spurs in grabbing their fifth championship. Then there’s this season, where the “what ifs” are more likely to produce grimaces.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".