In August 2014 my wife and I packed up our belongings in a U-haul trailer and left Yellowknife for Dawson City. We barely made it out. The year was one of the worst summers for forest fires in the Northwest Territories in recent memory. Highway closures were so frequent that grocery stores started to run low on fresh produce. The day we hit the road, the Yellowknife Highway closed — again — to traffic about an hour after we made it through. With good reason.
Apparently adults in this town need to be reminded not to leave their garbage all over the place. One after another, Whitehorse’s second-hand and free stores have closed or suspended operations, largely because people in this city treated those facilities as public dumpsters. Operations like the Salvation Army, for one, did not have the people power to sort clothing with resale value from the mounds of garbage people insisted on dropping off alongside their donations.
Whitehorse is not Toronto. On that, at least, I think we can all agree and be grateful. We are, as the signs say, the “wilderness city.” We boast this status because of our unparalleled access to nature and all the incredible things that entails, like stunning mountain views in every direction and the remote, though very real, possibility you could be mauled by a bear while jogging.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".