Every few seasons a footwear trend comes along that doesn’t just capture our fancy, it tramples any other fledgling trend in its path. And at this particular point in time, blinding white shoes are IT — from runways to street style roundups to basically every Instagram star's all-weather shoe of choice. And, it’s not just a fashion person trend either.
After months of prep — behind the scenes and in the studio — we launched Season 2 of Refinery29's second podcast in early October. With guests like Gabrielle Union Miranda Kerr , model icon Bethann Hardison , and feminist hero Naomi Wolf , the stakes were HIGH to get it right and make it GOOD. But in the end, the time we take to research each guest and find just the right theme to help tell their most important stories of the moment makes all the difference.
"I feel lucky that most of my days revolve around work and discussions with such a crazy mix of creative people. I'm always learning and diving in and out of different projects that extend our R29 mission to support and celebrate women in so many smart ways. Right now, I'm still intensely focused on season 2 of my podcast, UnStyled. We have just three episodes left, but it's still so much work to get each one edited and packaged just right.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".