Big things are afoot at Nerdist Industries. It’s been less than a month since the company launched its YouTube partner channel, but already they seem to be making significant strides. How do you define success in unknown territory? For founder Chris Hardwick, it’s not necessarily views or shares — it’s producing the things he loves and keeping his audience engaged. "We make the stuff that we would want to consume," says Peter Levin, CEO of Nerdist.
Like every small business, comedians know that social media is practically mandatory in order to get ahead. We're past the days of hesitancy toward having a Facebook page or Twitter account. Today, brands are more focused on how to stand out from all of the noise on social media. Yet it seems more recently that comedians are owning the social media space better than most small businesses. Louis C.K. went from stand-up artist to online entrepreneur, earning millions in the process.
YouTube has become a vital platform for emerging musicians, supporting and amplifying talented individuals more than they might have been along traditional routes of the music industry. Musician Cobus Potgieter has received more than 100 million views on YouTube by playing the drums along to other popular songs. Potgieter launched a Kickstarter campaign in order to bring a whole band together through YouTube.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".