He strums the guitar, eyes closed, and I watch this silver-haired old man bring the past alive. It’s an old Beatles number, and he hums just the way George would. The glass of beer is cold in my hands, and in a day or two I will be leaving the West Bengal mountain town of Kalimpong and riding my bike into Bhutan, where I will run out of money and make new friends. But right now, Binod Onkle (the local pronunciation of “uncle”) has me mesmerized.
After overdosing on golden deep-fried arancinis and hearty, brown-spotted piadena stuffed with prosciutto and squacquerone cheese at a street food fair in Cesena, my drowsy gaze lands on a makeshift stall. I’ve just had a couple of plastic glasses of the local Sangiovese wine with which I could easily see myself becoming best friends, but when I spotted the licorice mojito, it stirred some memories. Until I found this stall, I was under the impression that licorice was mostly a Scandinavian thing.
“Our position ist here,” said Martin the German policeman, pointing to a screenshot map of Ponferrada—a town best known for its 12th-century Templar castle, in the Bierzo region of northwestern Spain. We teased Martin for his orderliness: his rucksack contents were meticulously sub-bagged and labeled in three languages. But we appreciated his geographical exactitude. He led us straight to a little grocery store attached to a Shell station, where we provisioned for 15.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".