We’ve all had good and bad customer experiences. Unfortunately, it’s the bad ones that we remember most. We mull them over in our minds, fixating on how the vendor could have delivered a great experience if they had only done this or that. To us the solution is so clear; why doesn’t the vendor see it as well? Scott Shute, VP of Customer Operations at LinkedIn, had one of those telling experiences traveling with his young family over the Thanksgiving holiday.
Marketing automation software was born out of a marketer’s need to more effectively generate and nurture leads through the funnel. Today, it is seen as a cornerstone of modern data-driven marketing practices. If marketing automation is a ‘needle mover’, then why the continued furor over its ROI? Act-On Software commissioned its inaugural study on the State of B2B Marketing Automation to determine the link between marketing automation investment and business performance.
Building an organization that continually aligns to customer expectations is on every CEO’s agenda. Leaders know that not achieving this transformation in the near term spells the future demise of their organization. Yet, according to Forrester Research, only 23 percent of companies are able to successfully execute. The hardest part is not getting started but sticking with it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".