In the natural products industry, we know that story matters when it comes to selling the latest better-for-you product. An important element in that story — sustainability standards — adds great value in today’s triple bottom-line economy. While almost all sources in a recent meta-analysis note the important role sustainability standards play on sales and marketing, the across-the-board business benefits add up.
We perused the Natural Products Expo East show floor for products that will pop off the shelf. As we patrolled the Baltimore Convention Center passageways, a theme emerged-the letter P. Yep, from packaging to paleo, from probiotics to protein, this year's show was all about the letter P. Take a peek here.