Not long ago, I took my mom to the hardware store. "I need some of those metal strap things that hold up pipes," I said as she trailed after me, "and I think they'll be in plumbing, right?" I looked over my shoulder to make sure she was with me and caught her giggling. "I wouldn't know where anything is in a store like this," she said. I squinted at her — I could feel my face doing some kind of Clint Eastwood thing. "That's weird," I said. "I could stay in here all day."
The kid wanted a peanut butter and jelly sandwich — with not too much peanut butter but a lot of jam. "And Mom," he said as he left the kitchen, "don't cut it." But the sandwich, once I made it, was just kind of … lying there. The bread was flat and nondescript. Hardly a hint of bright red jam was visible. There was no room on the plate for the cluster of (healthy and handsome) grapes I had planned to serve alongside.
For the editor of a lifestyle magazine, Elizabeth Gordon of House Beautiful was a little wound up. The target of her wrath? "A self-chosen elite that is trying to tell us what we should like and how we should live." American ideals, she wrote in a rabble-rousing 1953 essay, were under attack. Through the lens of today's politics, the rhetoric sounds pretty familiar. Except the battleground she had chosen wasn't the political arena, but something that hit closer to home — in fact, it was home itself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".