Change comes slowly to the ballet world. One popular style of pointe shoes, used by ballerinas who perform on their toes, was designed more than a century ago and is made of paper, glue and fabric. To improve the fit of the shoes, dancers swathe their toes in lamb’s wool or household items such as paper towels and makeup pads. But now, some dancers are embracing custom-moulded shoe inserts made from silicone putty, a distinctly modern product from a Bay Area startup called PerfectFit Pointe.
“I remember thinking, ‘I wonder if there’s a better way to do this,’” she said of the shoes. “It’s an amazing feeling to stand on pointe, and yet it comes with a lot of costs for dancers.” Namely, pain and injuries. The most common ballet injury, a sprained ankle, can occur when a dancer’s first three toes are different lengths, said Marika Molnar, the director of physical therapy for the New York City Ballet and the School of American Ballet.
Diners use a touch screen to place their orders, choosing from a menu of recipes or designing their own salads. The machine calculates the number of calories per salad and drops the vegetables into a bowl in less than a minute. Salad bars are magnets for bacteria and viruses. Even if the sprouts and ranch dressing aren’t tainted, the serving utensils could be. The Silicon Valley startup Chowbotics has devised what it says is a partial solution.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".