Publisher’s Introduction: As phase one of Shiseido’s grand Vision 2020 plan reaches completion, Martin Moodie met the Japanese beauty house’s CEO Masahiko Uotani recently to discuss progress and to preview phase two. That, at least, was the blueprint of the planned discussion. In the way of the best conversations however, the subject matter quickly opened up, taking in topics from what the ancient Japanese art of Kyudo can teach a business, to how digital doesn’t just mean millennial.
Sisley Paris will introduce two new brow products to its make-up collection this month. Phyto-Sourcils Fix is a thickening gel to tame brows and Phyto-Sourcils Design is a 3-in-1 technical pencil to define and intensify the eyebrow. Described as being suited to beginners or those who prefer a natural look, Phyto-Sourcils Fix is a ‘mascara for the brows’. Easy to apply, its one-step application highlights and enhances the eye area by shaping the brows.
From its beginnings as Japan’s first Western-style pharmacy, Shiseido has been a key player in the beauty business since it was established in Tokyo in 1872. Over the years, one of the company’s challenges has been to mine that rich heritage while at the same time remaining relevant to the modern consumer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".