“How can we slow down our brains if the surroundings we relate with relaxation and downtime look exactly like the places where we’re working to solve our hardest challenges?”Unique building features can play an important role in creating a dynamic environment, providing energy, variety, and even warmth, without having to add traditional residential elements.
By Colleen Barrett Dec 20, 2018 @ 3:30 pm When Lady Gaga’s much-anticipated residency at MGM Grand Las Vegas kicks off Dec. 28, she will play to a nearly sold-out theater of 5,200 seats where fans have paid somewhere between $54 and $5,950 for each ticket. She’s expected to take home just over $1 million that night, according to Variety — and possibly every night of the 74-show stint over the next two years.
Everyone’s a fan of something: The World Cup? That new Netflix series? And as long as there have been fans, brands have known that they can make or break their businesses. In today’s digital world, more and more companies are tapping into that fan-centric power base for campaigns, guidance and new releases. “Fandom is, at heart, externally generated branding,” writes Zoe Fradde-Blanar and Aaron M. Glazer in their 2017 book, Superfandom.