There are two distinct moments in my life I will never forget: The birth of my children, and where I was the last time I ever took off my Team Canada jersey. It was December 17, 2005 in Piestany, Slovakia. I was at the Loto Cup, representing Canada in an insignificant men’s tournament that was a warm-up to the 2006 Olympics in Turin, Italy, which NHL players would participate in.
Take a good look, Pittsburgh Penguins and Chicago Blackhawks. The Vancouver Canucks today are what you get seven years after taking a run at a Stanley Cup. This is the fallout, a team with aging superstars and the daunting task of restocking the cupboard of draft picks that were traded away or spent having to pick in the late first round year after year. Former Canucks general manager Mike Gillis sold the farm for that chance at a Stanley Cup and was let go for Jim Benning in 2014.
I’m always amazed how often we see a player who is given up on or who struggles in one market move to a different organization and immediately flourish. It can drive a fan base absolutely bonkers to lose out on what might have been. How does this happen? How does a player get better after changing teams? Is it not the same player who is prone to the same mistakes?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".