Sometimes when you're talking to a friend or loved one about their favorite type of workout, it can seem like they're speaking a foreign language. What's a WOD? How does one tap back, exactly? Did they just say "Fartlek"? While you may not share the same taste in workouts, or understand the extent of their obsessions, the good news is that you probably have some grasp on their hobbies and interests — and you can use that information when finding them the perfect gift.
A few years ago, my partner introduced me to a concept he calls "a baseball bat gift." It's a gift that you get for someone with the purpose of then using it yourself. For example, if you're someone who likes to play baseball, you'd get someone a baseball bat as a gift so you can both play together. I don't know if it's actually a thing, but it is certainly a brilliant way to spin something you want into a thoughtful "gift" for someone else. And honestly, isn't that what the holidays are all about?
But people tend to use "left brain" and "right brain" to describe their personality , which is where it gets confusing. For example, if you're a "left-brained" type, then the belief is that you're a logical, analytical person, whereas "right-brained" people are supposedly more creative and intuitive. Bummer as it may be, research on brain scans has shown that people's brains don't actually favor a side.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".