In his six decades of science writing, David Perlman has seen newsrooms go from manual typewriters to social media. ( Craig Miller/KQED )No one thought David Perlman would ever leave his post at the San Francisco Chronicle. Or at least, that’s what we hoped. But this week word filtered out of the newsroom that Perlman had decided that 60 years or so was enough.
Something You Probably Didn’t Expect From the Huge Sierra Snowpack: EarthquakesThe importance of the mountain snowpack to California’s water supply is legendary. But according to a new study, its impact reaches far below the Earth’s surface to the state’s tectonic foundations. And that impact can be measured and to some degree, even predicted. Scientists at the Berkeley Seismological Laboratory have made some new revelations about the link between snowfall and earthquakes in California.
1. It’s Probably Not the One You’re Thinking OfNope, not Shasta Lake. That’s California’s largest surface reservoir, which is currently bulging with more than 4 million acre-feet of water (Californians use about 40 million acre-feet in a year). You’re not likely to find the biggest “reservoir” on a map—but you might be standing on it. It’s underground, in the vast aquifers that lie beneath sections of the state, the Central Valley in particular.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".