There is no theoretical concept in the art of war dearer to the hearts of critics than the key to the country center of gravity, one of the more ridiculous terms found in Jomini Clausewitz. It has been the prize exhibit of numerous accounts of battles and campaigns—one of those pseudo-scientific terms with which critics hope to show their erudition. Yet the underlying concept has neither been established, nor even clearly defined.
For the first time in my life, Star Wars — and its characters — are in uncharted territory. Sure, there were some surprises in the prequels, but we all knew where the characters were headed. Obi-Wan changed little aside from his hairstyle. We all knew where Anakin’s character was headed. And as for the series’ big plot twist — that Chancellor Palpatine masqueraded as the series’ baddie, Darth Sidious? Most fans saw that one coming a mile away.
One day in August 2014, I felt my phone buzz in my pocket. A news alert tersely stated that an American journalist, James Foley, had been beheaded by militants from the Islamic State, which had swarmed through northern Iraq just two months prior. Service members and veterans looked on with horror as Islamic State fighters committed atrocities and overran bases which had once housed tens of thousands of US troops—overturning everything US service members had struggled to build.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".