Known as the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is the founder of PR Couture (prcouture.com). PR Couture is a beloved resource among fashion and PR students, publicists and fashion br...
Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Care...
As the director of public relations for Keep, Dria Murphy is at the forefront of the fashion-tech craze. She draws on her connections and experience working for brands like TopShop, Ralph Lauren and Bottega Veneta to position the platform–which is sort of like a fashion-focused, shoppable version of Pinterest–as the social media channel of choice for the style-obsessed.
...for the week of September 18, 2017 Beautycon focuses on Millenials, the largest share of the cosmetics industry (via The New Yorker) Apple struggles to make the Apple Watch a necessity for every consumer (via Quartz) Outrank your competitors and dominate Youtube search with these quick tips (via Marketing Land) Standard clothing sizes fail to accommodate most women's bodies (via Racked) Nasty Gal's Sophia Amoruso launches Girlboss Media, a publisher for women looking to start their own...
These days, a cohesive, cooperative and fun work environment is one of the most important factors for job seekers. In the PR industry alone, the landscape (for many firms) has evolved to prioritize team work and cooperation over competition, as “getting ahead” solo may actually become a setback.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".