Known as the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is the founder of PR Couture (prcouture.com). PR Couture is a beloved resource among fashion and PR students, publicists and fashion br...
Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Care...
Who doesn’t want to known as a nice person? Most of us strive to be pleasant, good-natured, and kind. We give the benefit of the doubt, send yet another “just following up,” email, spend 10 minutes on a conference call listening to the same song on repeat before hanging up – and call the annoyance just part of doing business. But the truth is there is a vast difference between staying flexible and letting a lack of clear boundaries run (or ruin) your life.
With April on the horizon, it’s basically summer already, isn’t it? Too bad getting your taxes taken care of doesn’t come with an immediate world-wide holiday, as we could probably all use a break! Alas, the media machine keeps a chugging, and so for short-lead digital stories and engaging content ideas to post across agency and brand channels, look no further than this April-inspired content themes and story angles. 1.
We are looking for a senior account executive who wakes up every day excited to tell our clients’ stories and create the best possible agency experience for them. We work with a mix of sports & lifestyle clients with a sweet spot for social enterprises. Candidate must have at least 5-7 years experience and have a solid network of existing media contacts. Digital media, influencer marketing and/or creative experience a plus. Experience in athletic apparel / gear also valued.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".