Before this weekend is over, we'll know which teams will be squaring off against each other in Super Bowl LII. But while we're not sure if Tom Brady or Blake Bortles will be under center against the true home team or the Philadelphia Eagles, we do have a pretty good idea what to expect with regard to almost every other aspect of Super Bowl Sunday.
The NFL's season-long ratings crunch has carried into the playoffs, as the absence of a number of marquee franchises have made for some tough year-to-year comparisons in the Nielsen numbers. According to the final live-plus-same-day data, the weekend's four divisional round broadcasts averaged 30.2 million viewers and a 16.9 household rating, and while those are elite results by general TV standards, they were far off the mark from last season's analogous games.
On the heels of a relatively weak opening round of the NFL playoffs, college football's title tilt put up near-record numbers on ESPN. According to Nielsen live-plus-same-day data, Alabama's 26-23 overtime defeat of Georgia averaged 27.4 million viewers on the ESPN flagship network, of whom about 11.6 million were members of the adults 25-to-54 demo.
@frankpallotta *pornstar-humping DJT voice* "…and let me tell you, and everyone, all the people, everyone basically agrees with me on this, but there's unsightly ape cum all over the top & sides of that building. To this day. To this day!" *pause* "Folks, there's no monkey cum on Trump Tower."
@rgottlieb1 Absolutely batshit crazy that the building that more or less defines the skyline for the ill-mannered rubes, dolts and soporific fiends from those two other quaint "cities" bends the knee to their barbarism.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".