What price loyalty? For fuel retailers, capturing customers’ repeat business at a time when brand carries little weight has often meant offering the lowest price—not a margin-friendly tactic in the long term. Loyalty programs have enormous potential to transform the commoditized gasoline business, but they’re influencing only a minority of fuel customers’ purchasing decisions. A recent survey puts this gulf of opportunity in stark relief.
LAWRENCE, Kan. -- Five years ago in Kansas, the first retailer began selling E15, the 15% ethanol blend. That site—a Zarco 66 location in Lawrence, Kan., since rebranded to Zarco USA— formally debuted E15 in a grand opening on July 18, 2012. Five years later, nearly 900 stations in 29 states offer the ethanol blend, according to the Renewable Fuels Association (RFA), Washington, D.C. More than 1 billion miles have been driven on E15, by RFA estimates.
YORK, Pa. -- Rutter’s Farm Stores has added electric-vehicle (EV) chargers, with the potential for more as the market develops. The Pennsylvania chain flipped the switch on the Level 3 DC fast chargers this week at its Mountville and New Cumberland, Pa., convenience stores. The charging stations, which can service two EVs at the same time, deliver an 80% charge in about 30 minutes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".