Kanes and Caseys. Regans and Cavanaughs. O'Connors and Trants. Johnsons and Sheas, and Murphys and Sullivans. The map of Ireland is woven into the rich fabric of life in the city of Westfield, Massachusetts. Irish blood runs deep into the generations of families who helped plot the course of the Whip City's almost 350-year history. Seventy-year-old Patrick Murphy is a relative newcomer, having settled here a mere 26 years ago.
Richard Jaescke's earliest memories of the Three County Fair are from a pint-sized perspective as a little boy, watching his parents scoop ice cream in the family-run Calvin Ice Cream booths each Labor Day week. Today, at 68, he's got enough longevity to share a more adult reflection on the fair as it marks its 200th anniversary come September. "Northampton has changed a lot over the years, but it was founded with its roots in agriculture," says Jaescke of his hometown.
"Age is a limit we impose upon ourselves." So said the High Lama in the 1937 screen version of "Lost Horizon." I was watching director Frank Capra's take on the James Hilton novel about the utopian Shangri-La last week as I was preparing remarks I would make at the 90th birthday celebration for a good friend and mentor. Hearing those words provided my "Aha!" moment. I was to be among the last on the list of speakers and knew I would not need to gild the lily. This is a woman who rarely acts her age.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".