You know one when you meet one – an effective public relations professional. At first, you may not be able to distinguish just what it is that sets an effective PR person apart from the rest, but in time you may be able to put a finger on it. In my experience in the public relations business, I’ve learned what ...
Biz Carson is moving to Forbes magazine. She has been a senior tech reporter at Business Insider covering startups and venture capital since April 2015. Before that, she was the assistant managing editor ...
Yesterday, we asked: For some reason, we’ve been singing Queen’s “Bohemian Rhapsody” all weekend. What was the song’s original working title? Answer: Freddie Mercury initially titled it “The Cowboy Song.” ...
The Atlantic’s editor in chief, Jeffrey Goldberg, recently announced two promotions: Matt Thompson, who has been deputy editor of TheAtlantic.com since 2015, has been promoted to executive editor, responsible for ...
Today’s featured journalist is Mark Gero, a Formula One journalist specializing in race reports, news stories, team launches and testing results. Mark has specialized in the field of Formula One motor racing ...
It’s been a busy first weekend on the job for new White House Communications Director Anthony Scaramucci. First up, a little tidying up. Anthony Scaramucci deleted old pro-Hillary, anti-Trump tweets, ...
Today’s featured journalist is Rita Arevalo, a freelance journalist and social media specialist based in Guatemala. Arevalo loves writing in Spanish, English, and occasionally, Italian. And her pieces range from ...
Every month, Muck Rack hosts #MuckRackCafe, a 30-minute live journalist Q&A on Twitter. In June, we chatted with Margaret Sullivan, media columnist for The Washington Post. Journalists: interested in joining ...
Today’s featured journalist is Amanda Williams, the education reporter for The Virginia Gazette. She also covers politics, nonprofits and health. Amanda was previously the evening breaking news reporter at the Daily Press. ...
Men’s Health has announced a few editorial additions: Former Bloomberg Businessweek deputy editor Brad Wieners has joined the magazine as executive editor. He has previously worked for Wired, Outside, National ...
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Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".