The iPhone is coming

Over at Bloomberg Businessweek, Sam Grobart has Cook, Ive, and Federighi talking about the New IPhone and Apple's Once and Future Strategy. Matt Lynley from BuzzFeed wrote, “Wow apple comes across as hella defensive in this businessweek interview.” Dan Farber from CBS News said, “Apple Chiefs Discuss Strategy, Market Share—and the New iPhones.” Rocco Pendola with The Street insisted, “Clearly, Tim Cook reads my articles. It's uncanny.”

In other Apple news, Marco della Cava at USA Today talks to Jony Ive, The man behind Apple's magic curtain. Donna Leinwand there said, “Today's must read: The Wizard of Apple.” Matt Lynley from BuzzFeed wrote,  “Wow they rolled out jony ive for interviews with a lot of people. They don't do that often.” Chris Ciaccia at The Street explained, “Jony Ive wants to design cups. I'm not kidding.”

And just as we’re all good and excited for that new iPhone, Darrell Etherington from TechCrunch invites us to Watch A Cat Unlock The iPhone 5s Using Touch ID And The Fingerprint Sensor. Dan Bobkoff with NPR wrote, “The ultimate click-bait: Cat+iPhone.” Matthew Huisman from the National Law Journal said, “As if you needed more proof that cats rule the internet.” Victoria Woollaston with the Daily Mail called it her, “Absolute FAVOURITE iPhone-related story from @TechCrunch.” Jacqui Cheng at Ars Technica added, “If true, we all know what the next frontier is.” Adam Najberg at the Wall Street Journal took it one step further, “NSA will start hiring cats.”

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