So many questions, so few answers

We'll start by telling you what we know: it started with an ad on the online shopping site Tesco for an inflatable man wearing a pink shirt--an inflatable man marketed as your "new gay best friend." Well, kind of. Here's how the beginning copy read: "If SEX in the City and Will & Grace taught us anything, it's that g*y best friends are in this season. We've had the manbag, we've had leg warmers and iPhone fever, now it's time for the new craze. Although not much can be said for his own attire, your Inflatable g*y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b**ch about everyone who doesn't wear Jimmy Choo's."

Where to begin? "Seriously @TescoMedia - what the hell? How many stereotypes can you get in one product description?" demanded Daily Mail's Richard Hartley-Parkinson. The Independent's Owen Jones was only slightly less incredulous: "Of course @tesco are selling an inflatable g*y (note asterisk) best friend!" then added, "Not sure 'what the f***' covers this one." Also at The Indy​, Jane Merrick was similarly confused: "Ok, half an hour late to this, but why does g*y need an asterisk?" The only certainty is that absolutely everyone we know was puzzling over it, as The Times columnist India Knight perfectly emphasized by noting she was retweeting the link "via half my timeline."

Unsurprisingly, the mystery listing is long gone, and Tesco spokespeople claim they have no idea how it even got approved--so at the top left you can see a screenshot we grabbed!

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