Muck Rack's monthly top picks: 6 links we loved in September

Muck Rack's monthly top picks: 6 links we loved in September

It's officially fall! Before we jump headfirst into October, pumpkin-flavored everything, tricks and treats, let's take a look back at some of the top posts in the PR and journalism space online from the past month.

1. Five tips to get last minute media coverage: Need to get media to your event in, oh, an hour? Don't freak out! Kate Finley of Belle Communications has you covered with five simple tips to make the most of a last-minute situation. 

2. This is what happened when I personally replied to every press release I received for a week: If you get frustrated when your press releases go unanswered, this Forbes article by J. Maureen Henderson is a must-read. After replying to every single press release and tweeting best pitching practices for a week, Henderson sums up her major lessons for PR pros.

3. Five strategies to build a network of bloggers and journalists: As PR pros, we're always looking for new ways to grow our networks. Alicia Lawrence outlines five strategies to do just that in a guest post for Shonali Burke's Waxing Unlyrical blog.

4. Knock 'em dead with SWOT analysis: Revisit the basics and get reacquainted with SWOT analysis, a powerful tool for analyzing a business venture or project, on the Solo PR Pro blog.

5. PR's innovation problem (and opportunities to improve): Do you feel creative and innovative at work? According to a recent survey, 67 percent of respondents believe the PR industry is lagging when it comes to innovation. Heather Whaling explores the study and shares a recent presentation to help pros get out of their comfort zones when it comes to new ideas.

6. Can playful thinking help PR?: Continuing the conversation about innovation, Gerard E. Mayers wonders if PR pros should engage in more playful thinking to achieve greater results on the Flack Me blog.

Did we miss anything? Share your favorite PR and journalism links from the month of September in the comments below. Tip us off to other great posts for future link roundups by shooting us an email at 

PS- Muck Rack is looking for guest bloggers! If you’re interested, check out our submission guidelines and send us a pitch. 

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