"The world shifts. @nytimes loses @pogue," journalist Jim Roberts tweeted.
It's true: veteran New York Times tech columnist David Pogue has hung up his hat at the Grey Lady for a chance to co-create a consumer-tech site with Yahoo.
"Yes, it’s true: After 13 years, I’m leaving the NY Times to start a new tech site (and much more) at Yahoo," Pogue himself tweeted.
On his Tumblr, Pogue further reminisced about the free reign the NYT gave him (such as that Pogue-o-matic fun), but ultimately wrote of the move, "Now, listen: I realize that Yahoo is an underdog. I’ve given them a few swift kicks myself over the years. But over the last few months, as I’ve pondered this offer, I’ve visited Yahoo headquarters. I’ve spent a lot of time with its executives. And what I found surprised me."
His new site, he writes, will include weekly columns and blog posts, in addition to his trademark "goofy videos."
"Come clean: you & @waltmossberg are co-piloting a giant super-mecha-bot to do tech journalism "Pacific Rim"-style, right?" teased Andy Ihnatko at the Chicago Sun-Times.
Kim Bui at KPCC had a slightly different take: "Huh. @Pogue is leaving @NYTimes. The buried lede is @Yahoo is starting a new tech site."