Katie Couric joins Yahoo News

In breaking news over the weekend, broadcast journalist Katie Couric will join Yahoo News as Global Anchor. But now what of her ABC program "Katie?"

"The @KatieCouric/@Yahoo deal is official ... No change to the status of her daytime show," CNN senior media correspondent Brian Stelter explained on Twitter.

Couric told Capital New York's Alex Weprin:"What I really am excited about in working with the team at Yahoo is that there are no rules right now, we are going to try things, we are going to see how they go, we are going to see what people are interested in, we can do everything from a town hall meeting to in-depth interviews to a breaking news story.”

No tweets from Couric on the matter yet (although she did just retweet the official welcome from CEO Marissa Mayer) but as one might imagine, the rest of Twitter was awash with commentary.

"Yahoo is on fire. @Pogue, @MattBai , now maybe @katiecouric?" wondered Elizabeth Weil with New York Times Magazine.

"That's a lot of new & high paid talent at Yahoo," harmonized Josh Sternberg at Digiday.

Variety's editor in chief Andrew Wallenstein had some reservations, though: "Sans any detail, connecting the dots on what Yahoo is building seems enormously risky and expensive. They'd be smart to reveal strategy." 

Steve Krakauer at The Blaze had much brighter predictions. "The @marissamayer - @katiecouric partnership will be a successful, industry-changing move," Krakauer asserted.

No matter the outcome, it will undoubtedly be fascinating to see what unfolds. Best of luck to Katie.

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!

Learn how to get more press, set up alerts that are "better than Google Alerts" and make reports on the impact of articles.

Request a Muck Rack Demo